Alix Earle is a 22 year old Internet sensation. Her popularity on a well known app called TikTok quickly rose to millions after she began doing “get ready with me” videos, explaining her makeup routines, or telling stories while getting ready. She began to increase the amount of videos she would post, while spreading to other platforms like Instagram and Spotify, where she now has a podcast. Being a graduate of University of Miami helped her popularity increase, being a large school with a big social setting. Recently, she has been posting content, relating to people all over the world, talking about things, from buying her first apartment to her sorority recruitment experience. Her fame ultimately comes from being relatable to others.